Thursday, November 28, 2019
Amy Lee Essays
Amy Lee Essays Amy Lee Essay Amy Lee Essay Amy Lee Amy Lynn Lee, singer-songwriter and classically-trained pianist, is co-founder and lead singer of the alternative metal band Evanescence. Inspired by her mother, Lee spent nine years of her life practicing piano. Lee was born to parents John Lee, radio personality, and Sara Cargill. Living in Florida and California, they finally settled in Little Rock, Arkansas, where the band Evanescence began. Hearing Leeââ¬â¢s beautiful voice and heartfelt words, tears fall from the cheeks of some listening. Her words resonate in the soul of the receiver. At a summer youth camp, Ben Moody noticed Lee on the piano playing the song, ââ¬Å"Iââ¬â¢d Do Anything for Love (But I Wonââ¬â¢t Do That),â⬠by Meatloaf. A month later, the two began writing songs, eventually producing Evanescence EP in 1998, Sound Asleep EP in 1999, and the full length demo, Origin, in 2000. Signing with Wind-Up Records, Evanescence released Fallen in 2003, selling six point six million copies and spending 43 weeks in the Billboard top ten. Evanescenceââ¬â¢s major label debut single, ââ¬Å"Bring Me to Life,â⬠was a major hit for the band and reached number five on the American Billboard Hot 100, while the equally popular ââ¬Å"My Immortalâ⬠peaked at number seven in the United States. Their inclusion in the soundtrack for the action movie, ââ¬Å"Daredevil,â⬠helped propel both songs into widespread popularity and firmly cemented Evanescence within the music scene. ââ¬Å"Bring Me to Lifeâ⬠gained recognition for the band at the Grammy Awards of 2004, where the band was given the Best Hard Rock Performance award. At the same time, Evanescence was awarded Best New Artist. Lead-guitarist Ben Moody abruptly left the band during the middle of their European tour. Relieved of an abusive relationship with Moody, Lee states, ââ¬Å"Before, I wasnââ¬â¢t allowed to play any organ because Ben didnââ¬â¢t like it. This time I could do whatever I wanted, and thereââ¬â¢s lots of organ. Itââ¬â¢s all over. â⬠(Lee) Moody was replaced by Terry Balsamo, the former Limp Bizkit guitarist. Meanwhile, the band went through numerous obstacles: Balsamo suffered from a stroke, Lee sued her manager, claiming sexual assault, and Lee broke ties with her boyfriend, Seetherââ¬â¢s Shaun Morgan. Lee and Morgan produced a duet, ââ¬Å"Broken,â⬠which appears in the soundtrack to ââ¬Å"The Punisher. â⬠After three years absence, Evanescenceââ¬â¢s second album, The Open Door, was released. The Open Door debuted at the top of the Billboard charts, selling more than 447,000 units in its first week and reached platinum status in just over a month. The album is defined by Leeââ¬â¢s beautiful melodies, compelling lyrics, deeply moving piano and amazing vocals, blended with Terry Balsamoââ¬â¢s urgent yet intricate guitar to form a seamless, delicate mixture that perfectly channels the bandââ¬â¢s hard rock and classical sensibilities. The albumââ¬â¢s first single, ââ¬Å"Call Me When Youââ¬â¢re Sober,â⬠bashes Morgan for his drug addiction. Lee began writing at the tender age of eleven. She remains true to herself through lifeââ¬â¢s trials, writing and singing from the heart, captivating audiences worldwide. When Lee and Moody, co-founders of Evanescence, began singing, Lee was only sixteen. Lee has matured over the years, as is reflected in the album The Open Door. As Alen Meltzer, CEO of Wind-Up Records, states, ââ¬Å"She is the female voice of her generation. Sheââ¬â¢s come into her own as a writer and a singer. She made this record with no label involvement. It was all her. â⬠(Meltzer). Some may find the lyrics of Evanescence offensive, yet others may find them soothing, finally having someone put words to their pain and anger.
Sunday, November 24, 2019
The Difference Between Mitosis and Meiosis
The Difference Between Mitosis and Meiosis Mitosis vs Meiosis Organisms grow and reproduce through cell division. In eukaryotic cells, the production of new cells occurs as a result of mitosis and meiosis. These two nuclear division processes are similar but distinct. Both processes involve the division of a diploid cell, or a cell containing two sets of chromosomes (one chromosome donated from each parent). In mitosis, the genetic material (DNA) in a cell is duplicated and divided equally between two cells. The dividing cell goes through an ordered series of events called the cell cycle. The mitotic cell cycle is initiated by the presence of certain growth factors or other signals that indicate that the production of new cells is needed. Somatic cells of the body replicate by mitosis. Examples of somatic cells include fat cells, blood cells, skin cells, or any body cell that is not a sex cell. Mitosis is necessary to replace dead cells, damaged cells, or cells that have short life spans. Meiosis is the process by which gametes (sex cells) are generated in organisms that reproduce sexually. Gametes are produced in male and female gonadsà andà contain one-half the number of chromosomes as the original cell. New gene combinations are introduced in a population through the genetic recombination that occurs during meiosis. Thus, unlike the two genetically identical cells produced in mitosis, the meiotic cell cycle produces four cells that are genetically different. Key Takeaways: Mitosis vs Meiosis Mitosis and meiosis are nuclear division processes that occur during cell division.Mitosis involves the division of body cells, while meiosis involves the division of sex cells.The division of a cell occurs once in mitosis but twice in meiosis.Two daughter cells are produced after mitosis and cytoplasmic division, while four daughter cells are produced after meiosis.Daughter cells resulting from mitosis are diploid, while those resulting from meiosis are haploid.Daughter cells that are the product of mitosis are genetically identical. Daughter cells produced after meiosis are genetically diverse.Tetrad formation occurs in meiosis but not mitosis. Differences Between Mitosis and Meiosis Lily Anther Microsporocyte in Telophase II of Meiosis. Ed Reschke/Photolibrary/Getty Images 1. Cell Division Mitosis: A somatic cell divides once. Cytokinesis (the division of the cytoplasm) occurs at the end of telophase.Meiosis: A reproductive cell divides twice. Cytokinesis happens at the end of telophase I and telophase II. 2. Daughter Cell Number Mitosis: Two daughter cells are produced. Each cell is diploid containing the same number of chromosomes.Meiosis: Four daughter cells are produced. Each cell is haploid containing one-half the number of chromosomes as the original cell. 3. Genetic Composition Mitosis: The resulting daughter cells in mitosis are genetic clones (they are genetically identical). No recombination or crossing over occur.Meiosis: The resulting daughter cells contain different combinations of genes. Genetic recombination occurs as a result of the random segregation of homologous chromosomes into different cells and by the process of crossing over (transfer of genes between homologous chromosomes). 4. Length of Prophase Mitosis: During the first mitotic stage, known as prophase, chromatin condenses into discrete chromosomes, the nuclear envelope breaks down, and spindle fibers form at opposite poles of the cell. A cell spends less time in prophase of mitosis thanà a cellà in prophase I of meiosis.Meiosis: Prophase I consists of five stages and lasts longer than prophase of mitosis. The five stages of meiotic prophase I are leptotene, zygotene, pachytene, diplotene, and diakinesis. These five stages do not occur in mitosis. Genetic recombination and crossing over take place during prophase I. 5. Tetrad Formation Mitosis: Tetrad formation does not occur.Meiosis: In prophase I, pairs of homologous chromosomes line up closely together forming what is called a tetrad. A tetrad consists of four chromatids (two sets of sister chromatids). 6. Chromosome Alignment in Metaphase Mitosis: Sister chromatids (duplicated chromosome comprised of two identical chromosomes connected at the centromere region) align at the metaphase plate (a plane that is equally distant from the two cell poles).Meiosis: Tetrads (homologous chromosome pairs) align at the metaphase plate in metaphase I. 7. Chromosome Separation Mitosis: During anaphase, sister chromatids separate and begin migrating centromere first toward opposite poles of the cell. A separated sister chromatid becomes known as daughter chromosome and is considered a full chromosome.Meiosis: Homologous chromosomes migrate toward opposite poles of the cell during anaphase I. Sister chromatids do not separate in anaphase I. Mitosis and Meiosis Similarities Plant cell in Interphase. In interphase, the cell is not undergoing cell division. The nucleus and chromatin are evident. Ed Reschke/Getty Images While the processes of mitosis and meiosis contain a number of differences, they are also similar in many ways. Both processes have a growth period called interphase, in which a cell replicates its genetic material and organelles in preparation for division. Both mitosis and meiosis involve phases: Prophase, Metaphase, Anaphase and Telophase. Although in meiosis, a cell goes through these cell cycle phases twice. Both processes also involve the lining up of individual duplicated chromosomes, known as sister chromatids, along the metaphase plate. This happens in metaphase of mitosis and metaphase II of meiosis. In addition, both mitosis and meiosis involve the separation of sister chromatids and the formation of daughter chromosomes. This event occurs in anaphase of mitosis and anaphase II of meiosis. Finally, both processes end with the division of the cytoplasm that produces individual cells.
Thursday, November 21, 2019
Ray Ban Sunglasses Essay Example | Topics and Well Written Essays - 750 words
Ray Ban Sunglasses - Essay Example It is important to bring to your notice that these designer wear prescription glasses help improve not only your vision but also ameliorate the eye strains. This is the forte of this brand as they offer Glass or polycarbonate lenses offer 100% UV protection. Ray Ban glasses always attract the customers without a second thought. Their new strategic media campaign for Spring/Summer 2007 "NEVER HIDE," is full of thought provoking innovativeness which happens to be the brand's benchmark. In its every form, the RAY-BAN campaign portrays regular guys and girls living their day to day lives with authenticity, with the courage to express themselves and their unique individuality, because the most fashionable thing to be is your self. Recently the company launched its campaign in New York and briefed its customers through a press release and said: "Ray-Ban has a rich history and an iconic personality that is authentic, real, bold and stylish. Ray-Ban has always created trends not followed them: authenticity and legacy mean something while flash and sparkle will come and go. But Ray-Ban is forever."(1) It speaks of timeless nostalgia. The elegance and subtlety of its design makes it an all time collector's item. For instance: the heavy metal Aviator series are unisex and look well proportioned on any face. Likewise the brand does not pose off cheap ritzy glasses that become dated after a while. The beauty of possessing a Ray Ban is the endorsement of its simplicity in design. Real trendsetters, real opinion leaders, real individuals believe the most fashionable thing you can be is yourself; to be authentic, real, bold and stylish. So to reclaim its rightful place as the legitimate leader of sunglasses, Ray-Ban has to only speak and act like their maverick selves. No wonder why all stylish models and celebrities put them because these glasses epitomize class and breed. Ray-Ban has adorned thousands of famous faces in international films, helping create the myth that it is today. To further explicate the proposition of purchasing only and only Ray Ban can be evaluated and gauged through the following review by one of its customers: "They are the ones to rock n roll. They speak of the 70s-80s style. They are perfect for my face. I think it looks good on anyone. There is a big difference buying sunglasses in streets. You could feel the quality and comfort because they are 100% authentic ray-bans, made in Italy. So, therefore I recommend for the people to get it if you could handle this hot item!"(2) This clearly proves that these designer wear glasses are every style conscious person's dream wear and imply the rich aesthetic sense of its wearer as well. Their supreme quality construction, sophisticated designs, and premier features like polarized lenses and durable frames make them ideal for activities ranging from heavy duty sports to driving. Appearing in hundreds of inspiring Hollywood films and beloved by fashion fans worldwide, the name "Ray-Ban" has become an icon in eyewear. Therefore, the Company's much coveted motto endorses its high claims and makes it the world's undisputed top notch designer wear brand-making it a worthwhile purchase. "Never pretend. Never be afraid. Never give up. Never Hide."
Wednesday, November 20, 2019
Must demonstrate the understanding of new learning in the field of Research Paper
Must demonstrate the understanding of new learning in the field of project management and how it relates to the Project Management Maturity Model - Research Paper Example Maturity model is a tool that enables businesses to measure the ability of an organization to maturely manage different projects. It thus identifies the level of maturity and the avenues within the business within improvement before a roadmap is developed. In this roadmap, different steps are outlined that enable the business to manage its projects within the maturity model and achieve its long and short-term goals (Brown, 2008). The adoption of the maturity model by businesses increases the potential for success and the attainment of the strategic goals within the time set out in the organizationââ¬â¢s missions and goals. Through the adoption of the maturity model, an organization increases its ability to continuously improve and develop strategic approaches, which are essential to the success of an organization. Though applied to project management, maturity model was developed under the aegis of quality management and assurance in an organization (Caron, Ruggeri & Merli, 2013). As a result, it was used in the processes of improving the quality of goods and services produced by a given organization, a process that is critical in the success of the same. By adopting the maturity model, an organization links its processes to the continuous improvement goals through a process that involves the understanding of the strengths and weaknesses of the same. As a result, avenues that can be improved through change can be identified through the adoption of the maturity model and this increases the success possibility of an organization (Brown, 2008). Within different organisations, there is an increasing need for the development of processes that capable of managing the variability has and obtain the desired results within the time set. Working towards achieving goals within the set budget and time constraint has remained the basic component of any project management plan. As a result, the maturity model has enhanced the management of projects especially within the
Sunday, November 17, 2019
Geoghegan Exits in HSBC Shake-Up Essay Example | Topics and Well Written Essays - 500 words
Geoghegan Exits in HSBC Shake-Up - Essay Example HSBC has generally been a very conservative bank that strictly follows a management style that is regulated and controlled by insiders, i.e the Board. It may be noted at the outset that all the people who were in contest for the posts of Chairman and CEO, including Mr. Geoghagen were all long time employees of HSBC, London, who had ascended from the bottom ranks and moved into managerial positions. When Mr. Geoghagen stepped down, it has brought to the surface and to the attention of the public, an issue that would generally have been decided within the organization, without any outsiders being involved in it at all. The final decision by the HSBC board to appoint two long time HSBC employees rather than seeking to employ someone from outside the organization has been criticized as being an insular process that could have been improved upon considerably. The problem with the HSBC decision was that it was all regulated within the organization. In general, following such an insular policy may not benefit the organization in the long run. In todayââ¬â¢s global economy, it is vital for an organization to be constantly changing and adapting in order to adapt to the changing global business environment. The nature of leadership which is provided is vital in promoting the growth and continuing progress of the organization. Leadership has traditionally been associated with management, but this may not necessarily represent an accurate view because managers think incrementally while leaders think radically. Moreover, leadership involves a transformation in individuals, according to Spencer, ââ¬Å"ââ¬Å"transformational leadership is a process that changes and transforms individualsâ⬠. (Spencer 1). It must be noted that transformational leadership is best likely to be achieved when fresh new ideas are brought into the organization by using individuals from
Friday, November 15, 2019
Effects Of Warm Up In Learning Second Language
Effects Of Warm Up In Learning Second Language The Effects of Warm up in Learning Second Language Abstract One of the ways to learn the language better is having a good warm up activity. This paper aims to investigate the effects of warm up as a class room activity in learning second language. It is going to have a critical study, and over view of some books and essays about this activity. This paper attends to provide the definition of warm up as an activity before the lesson. Then, it is going to discover that how could warm up affect the learning process? It is probably going to find that having a good warm up activity helps students to set for the new lesson. Key words: Warm up activity, second language, learning process Introduction Warm up is one of the good methods for ESL students to learn the second language better. This paper introduces the concept of warm up as an activity which attracts students attention and helps them to focus on the topic. Literary review An interesting way of starting a lesson could be using activities called warm-up activities or ice-breakers (Robertson Acklam, 2000). Teacher could start warm up activity by using some games, asking questions and having discussions which all should be related to the topic or lesson. A warm up activity could help a teacher to recognize the different types of students learning style. According to Cà ¡rdenas (2001), Students learn best when they can address knowledge in ways that they trust. They will learn best through doing rather than reflecting. Therefore, teacher could use different styles like play, demonstration, discussion, and totally we could say by action. A warm up activity helps students to put aside any distractions which are in their mind and focus on topic, and it helps ESL students to think in target language. According to Peterson (2010), Beginning your lesson plans with a five minute warm up can serve to focus your students on the topic, open up creative thinking and help to apply the learning in new ways. Purpose of the study This paper assesses the impact of warm up on ESL students and aims to examine the effects of this activity on the learning process. It is going to examine these questions: 1) what are the effects of warm up activity? , and 2) how could warm up affect the learning process? Which offers two hypotheses: 1) this activity may helps ESL students to think in target language (English) and focus on the language,2) this activity may just helps ESL students to put aside any distractions and maybe after awhile they will forget whatever they learned. Therefore, this paper is going to explore the answers of these two questions and then it will discover which hypotheses are right. Method In advance this paper mentions two questions which are going to explain in this section. This paper by using critical review about warm up provides the following answers to these questions; 1) What are the effects of warm up activity? This paper propounds five important effects for warm up which are explained below. 1) Create a friendly environment. A brief warm up activity can build a relationship between the students and the learning materials (Hasan Akhand, 2013).Warm up works as an ice breaker; it helps students to be comfortable with the environment and their classmates. 2) Attract students attention. Walqui (2006) states, by focusing students attention on the main ideas, teacher first prepares the students for engaging them in interactive tasks to practice (p.169). A five or ten minute warm up attracts the students attention toward the lesson and besides being physically in the class it helps them being mentally in the classroom, too. 3) Activate the students background knowledge. Rumelhart (1980) states, we comprehend something only when we can relate it to something we already know-only when we can relate the new experience to an existing knowledge structure (as cited in Carrell, 1983, p.82). Students might forget the things which they have learned from the last class or session. Hence, a warm up activity could activate their background knowledge; things they already know or learned. 4) Think in English and focus on the topic. Kay (1995) claims that warm ups are different types of activities which help the students begin to think in English, review previously introduced materials and become interested in the lesson (as cited in Velandia, 2008, p. 11). A warm up activity could help ESL students to start thinking in second language and forget any distractions and focus on the new topic or lesson. 5) Increase students participation. Warm-up activities like joke, game, and puzzle establish a positive learning environment and make the students comfortable to participate in the classroom (Joshi, 2006). When a teacher uses warm up, because of its enjoyable and interesting feature, students attends to participate or take place in that activity. Students like to be involved in such an amazing warm up activity; it builds a sense of community inside them. Now this paper answers the second question which is: 2) How could warm up affect the learning process? Learning process is facilitated through building a positive relationship with the students. A fun or interesting class largely depends on the teachers as their personality and teaching method motivate the students to raise a positive attitude towards learning (Krishnan Hoon, 2002). Because of all those effects that warm up activity has on ESL students, it is obvious that warm up task could affect the learning process, too. Following is a diagram which displays the effects of warm up task briefly. Diagram: effects of warm up activity Discussion/conclusion This paper, in the purpose of the study, states two hypotheses: 1) this activity may helps ESL students to think in target language (English) and focus on the language,2) this activity may just helps ESL students to put aside any distractions and maybe after awhile they will forget whatever they learned. The first one is acceptable because it is correct and actual, but the second one is reject able because it could help students to put away any distractions but when we use warm up activity, it is a review of what they learned. Hence, they could not forget whatever they learned. In sum up, this paper gets to the point that warm up activity is the best way for thinking in target language, setting for the new lesson, focusing on the topic, and attracting the attention. Therefore, it should be short, interesting, related to the topic, and be at the students level or slightly above (i+1) to have their effect in learning the second language. References Akther, A. (2014). Role of Warm-up Activity in Language Classroom: A Tertiary Scenario. Retrieved from http://dspace.bracu.ac.bd/bitstream/handle/10361/3553/10303010.pdf?sequence=1 Hasan, M. K., Akhand, M. M. (2013). Strategies for Enhancing the Use of Textbooks in Language Classrooms at the Tertiary Level. ABAC Journal, 33 (2), 1-14. Retrieved from http://www.abacjournal.au.edu/2013/may2013/01_StrategiesforEnhancing.pdf Pakdel Estaikhbijari, Z. Khodareza, M. (2012). The Effects of Warm-up Tasks on the Iranian EFL Students Writing Ability. Retrieved from http://www.ccsenet.org/journal/index.php/ies/article/viewFile/11691/10636 Peterson, D. (2010). Warm-Up Exercises. [Online] Available: http:// www.TeachingJobs.com (September 17, 2010) Velandia, R. (2008). The Role of Warming Up Activities in Adolescent Studentsââ¬â¢ Involvement During the English Class. Profile Journal, 10, 9-26. Retrieved from http://www.redalyc.org/pdf/1692/169214143002.pdf Walqui, A. (2006). Scaffolding Instruction for English Language Learners: A Conceptual Framework. The International Journal of Bilingual Education and Bilingualism, 9 (2), 159- 180. Retrieved from http://www.educacion.gob.es/exterior/centros/losangeles/es/series/201003-Scaffolding- Walqui.pdf Joshi, M. (2006). Diversity in Lecture-Delivery. Journal of NELTA, 11 (1-2), 1-151. Retrieved from http://nelta.org.np/uploads/files/2006.pdf Krishnan, L. A., Hoon, L. H. (2002). Diaries: listening to ââ¬Ëvoicesââ¬â¢ from the multicultural classroom. ELT Journal, 56 (3), 227-239. Retrieved from http://eltj.oxfordjournals.org/content/56/3/227.full.pdf+html?sid=c6d03ada-4f81-4786- 819c-78335f7f594a Cà ¡rdenas, M. L. (2001). Responding to Childrens Learning Styles. How, 8, 17-22. Robertson, C., Acklam, R. (2000). Action Plan for Teachers a guide to teaching English. London, UK: BBC World Service. Kay, C. (1995). Scott Foresman English series. Baltimore, Maryland: Scott Foresman. Carrell, P. L. (1983). Some Issues in Studying the Role of Schemata, or Background Knowledge, in Second Language Comprehension. Reading in a foreign language, 1 (2), 81-92. Retrieved from http://nflrc.hawaii.edu/rfl/PastIssues/rfl12carrell.pdf
Tuesday, November 12, 2019
Hurricane Katrina Essay -- Natural Disaster, FEMA
Introduction The initial response or lack thereof, to the widespread disaster in the Gulf Coast, caused by Hurricane Katrina, demonstrated high levels of incompetence and disorganization by government officials. Images of desperate individuals awaiting rescue on their rooftops, and masses of people packed together in deplorable conditions in the Super Dome, circulated the globe. There was no hiding from the painful reality and the obvious inaction or inability of those responsible to care for these individual in the wake of this catastrophe. (12, 791) Although a considerable amount of the blame has been placed at the feet of FEMA, it should be understood that multiple factors contributed to the situation in New Orleans. Some sections of the levees had been poorly constructed, and were not properly maintained. Local agencies failed to adequately plan and prepare of such an event. Local officials waited too long to order an evacuation, and did not consider how to assist those citizens who lacked the financial resources evacuate on their own. (1,24) FEMA HISTORY Federal intervention in the aftermath of natural disasters began after the San Francisco earthquake in 1906. This 8.3 magnitude earthquake killed 478, and left over 250,000 homeless. While the disaster itself was obviously unavoidable, the subsequent fires that burned throughout the city were a result of poor planning. (1, 17) In an effort to consolidate existing programs, and to improve the nationââ¬â¢s level of preparedness, President Carter created FEMA in 1979. Initially, FEMA was praised for improving communication between various levels of government, and multiple agencies during a crisis. (1,19) As part of the reorganization of the federal government in response to t... ...ed individuals to pay for services, perhaps as an extension of the Medicare program. Those survivors, who have suffered a high level of mental or physical trauma, and those who suffer from preexisting conditions, should be identified and considered for expedited care. (2, 425) Mobile health care unity could be utilized in semi-permanent housing developments, such as the trailer parks created in the wake of the Katrina disaster. (2, 425) Legislative barriers to obtaining mental health services need to be removed. Addressing the mental health needs of the survivors is increasingly being recognized as an integral part of emergency management worldwide. Failing to properly address these needs may compromise the recovery of the affected populations, and these individuals are likely to become dependent on state and federal aid. (2, 246)
Sunday, November 10, 2019
BMM notes Essay
Attempt all the questions. Read the question carefully before answering. Figures to the right indicate full marks. Illustrations/ Layout is not Compulsory. But ensure to give a clear and concise description of the visual. 1. Answer any four : (a) What is the difference between Political Advertising and Government Advertising? Give one example of each. (b) What is creative? How important creative brief is for writing copy for a product? (c) How is reason why copy different from slice of life copy? (d) What are the essential qualities to become a good copy writer? (e) Explain the importance of sub-head for the print media. (f) What are the different types of copy? Explain one in detail. (g) Explain the following terms (Any three) :(i) Zoom in (ii) Dissolve (iii) Wipe (iv) Pan. 12 2. Answer any four of the following question :(a) Write short note on, Copy for Children as the Target Audience. (b) Give two examples each of comparative and demonstration type of advertising. (c) What are the essentials of a Good Poster? (d) Give your comment on ââ¬ËDaag Achche Hainââ¬â¢, Television commercial. (e) Analyse any one of the recent public service television or print advertisement. (f) (i) ââ¬ËMaine poocha kyaââ¬â¢? is the base line of which detergent brand ? (ii) ââ¬ËInsan Phone lete hain baat karne ke liye,ââ¬â¢ is the line of which television commercial? (g) Explain the various stages of producing a TV commercial? 12 3. Answer any two : (a) Radio advertising creates a ââ¬ËPicture in the Mindââ¬â¢. Explain? (b) Write a 30 sec Radio spot for Shopperââ¬â¢s stop, Highlighting, Range and Location. (c) Write a direct mailer to the prospective Customer in Bandra, persuading them to place their monthly grocery requirement to ââ¬ËSangamââ¬â¢, A Hindustan Lever Limited Venture. Sangam provides free home delivery within an hour. 10 4. Multimedia campaign and strategy (Attempt any one):(a) VIP luggage is launching a new campaign to reinforce its new image of a company marketing trendy luggage for upwordly mobile young professionals. They have added new design and different colours in their portfolio of products. i. Prepare a creative brief for Making Impact on the Target Audience. ii. Create a press advertisement campaign based on the creative brief. iii. Prepare a storyboard for television commercial based on the creative brief. PDF Powered By BMMBox.com 5 6 5 www.bmmbox.com www.bmmbox.com (b) PDF Powered By BMMBox.com The recent cases of corruption among a few police officers tarnished the image of Mumbai Police. The Commissioner wants to improve the public image of the Mumbai Police. i. Advice them on strategy and baseline. ii. Develop a 3 advertisement press campaign. iii. Develop a storyboard for a 30 sec TVC. PDF Powered By BMMBox.com
Friday, November 8, 2019
Impression Sunrise essays
Impression Sunrise essays Towards the later half of the nineteenth century, many artists were pursuing new avenues in their artistic representations. They were perturbed at the rigid and constricting regulations of the Salon, and some artists decided to form and independent exhibition. Cluade Monet and his friends founded the Socit anonyme de artistes, etc. . . and continued to pursue an alternative to the Salon. On April 15th, 1874 this group of artists held their own show that directly challenged the authority of the Salon. Eventually, Monet and his colleagues became known as the Impressionists which stems from one of his works that was displayed at the first show, Impression, Sunrise. This painting was hardly recognized at the primier exhibition, but has since become a very significant work. Monet had just returned to Paris after the end of the Franco-Prussian War, and he felt that the country was in desperate need of a resurgence of nationalism. His painting, Impression, Sunrise, is a landscape of the avant-port of Le Havre which was the second largest port in France. The depiction of a richly commercial location can be interpreted as patriotic ode to a revitalized France. It shows a site that all Frenchmen would have been proud of and seems to celebrate the renewed strength and beauty of the country. . . (Tucker 157). This canvas testifies to the citys economic and commercial prowess through innovative techniques that possess a sense of renewal. These new methods of rendering an image be came the backbone for a new art movement, Impressionism. In conclusion, Claude Monet and his comrades were pioneers in the field of art. Their antagonistic views of the traditional Salon led to new ground-breaking techniques for representing an image on a canvas. Their paintings at the first Impressionist Exhibition of 1784 contained sketchy renderings and an unfinished feel which left some criti ...
Wednesday, November 6, 2019
Number the Stars essays
Number the Stars essays Number the Stars was about a family who lives in Copenhagen, Denmark take in a Jewish girl to protect her from the Nazis that are taking over Denmark. Meanwhile, Ellens parents go with one of the Johansens family friends named Peter Neilsen. He was the fianc of their deceased daughter, Lise. The first night of having Ellen, Mr. And Mrs. Johansen had planned out what to do if the Nazis were to come to their apartment that night. They told Ellen that she was supposed to be, Lise Johansen. Lise is the deceased child of Mr. And Mrs. Johansen. She died a couple years back in a car accident. Later that evening when Ellen AKA Lise, Mr. And Mrs. Johansen, and Kirsti, Annemaries little sister, and Annemarie were is bed; there was a knock at the door. It was the Nazis. They stepped into the apartment knowing that the Rosens might be here since they also knew they were friends. They searched the apartment. When Annemarie heard the noise, she woke up Ellen. She told her to take off the Star of David that way the Nazis didnt know that she was Jewish. They introduced her with kindness like she was their own daughter. They kind of thought that she wasnt part of the family because she had dark hair. Mr. Rosen then pulled out some baby pictures and showed the soldier that she had dark hair as a baby. They tore them up and left. After a week or so, Mr. And Mrs. Johansen decided to move in with Annemaries uncle, Uncle Henrik. They would be safer there without the Nazis more at there back then at Denmark. He lived by the sea and was a fisherman. Then one day out of the blue, Annemaries uncle and her mother tell Annemarie, Ellen, and Kirsti that that night there was going to be a ceremony for Annemaries Great Aunt Birte. Annemarie knew all of her family from stories and pictures and knew that her own family was lying to her. Something was wrong, she thought. She ...
Sunday, November 3, 2019
Theory and Hypothesis in Research Paper Example | Topics and Well Written Essays - 500 words
Theory and Hypothesis in - Research Paper Example Because of a number of features of theory such as its internal consistency, its consistency with existing facts, its potential for making counter-intuitive prediction and because of its testability, the findings of the theory are not only relevant to theoryââ¬â¢s explanations of events but they also help to corroborate the findings of other researchers. The hypothesis generally related with some theory has a greater chance of being correct than the common sense. Almost all scientific theories start as hypotheses. The more the theories are subjected to rigorous tests under a variety of conditions and assumptions and the more they hold up, the more credible they become over time. The relationship between the hypothesis and theory serves to challenge previously held views by introducing different sets of assumptions or more recent information besides expanding the boundaries of research by inferring new hypotheses from the theory using deductive logic and extrapolating them to new si tuations. I reviewed the research paper ââ¬Å"Socioeconomic Status and Beliefs about Godââ¬â¢s In?uence in Everyday Life" by Scott Schieman from the journal ââ¬Å"The Sociology of Religionâ⬠to see how the author makes use of theory and hypothesis.
Friday, November 1, 2019
ELO reflection Essay Example | Topics and Well Written Essays - 2000 words
ELO reflection - Essay Example The heightening of the adrenaline that comes with the speeding of the motorized vehicles is the best feeling. I have therefore developed interests in Play Station games that imitate the sport like ââ¬ËNeed for Speedââ¬â¢. The excitement has also made me have an ever growing passion on movies such as ââ¬ËThe Transporterââ¬â¢, ââ¬ËNeed for Speedââ¬â¢ and ââ¬ËFast and Furiousââ¬â¢ (Crossroads Dragway, 2014). I have an interest in both the racing and non racing Motorsport activities. I am more propelled by the speeding effects that come with Motorsport thus making me to enjoy both kinds. I have an interest in automatic car racing, motorcycle racing and motor rallying when it comes to racing type of Motorsport. The non- racing Motorsports events that interest me include drifting, motorcycle trails, tractor pulling, freestyle Motorcross, and regulatory rallies. I have spent several moments in the past years just to get a glimpse of what is happening in these events. Even though I have passion with the Motorsports, I have never developed interest in knowing the participants. The case is different from that of movies since the elevating experience is also more captivating in the latterââ¬â¢s scenario (Crossroads Dragway, 2014). I have been captivated by the Motorsports, but the level differs when it comes to drag racing. The part of drag racing that interests me most is the fact that the competition is usually between two people at a time. In addition, most of the races are normally more competitive with the parties having a small gap as they go through the finish line. Due to the small difference that is experienced, the drag race employs the use of speed sensing systems and electric timing to record the results. The fact that the race course is normally on a straight short course of approximately a quarter mile in length elevates me more. It enables one to be able to see the whole competition
Subscribe to:
Posts (Atom)